Why Personal Injury Attorney advertising works

Personal injury advertising campaigns works for the same reason all good repetitive advertising campaigns work.   The consumer becomes familiar with the images and words that are part of the campaign.  The repetitive nature of the ads condition the consumer to recall the information within them.  When the consumer needs a personal injury lawyer, they will subconsciously choose an advertiser that has the spokesperson, slogan, sound bites, and or written words within the advertising that is pleasing to them.