Why you should not choose a Florida Personal Injury Lawyer based on advertising alone

The fact that a personal injury attorney has an effective ad does not mean the lawyer is a good lawyer.  It simply means the lawyer has hired an effective advertising and or marketing company.  The fact that a personal injury lawyer has an ad that is all over television, the yellow pages, and or the internet also does not mean the lawyer is a good lawyer.  It simply means the lawyer has decided to spend lots of money conditioning consumers.  The truth is that many of the personal injury attorneys that you see plastered all over every type of media spend most of their time marketing and running their businesses.   They are excellent marketers.  Often, however, they are not good lawyers.  It has been so long since many of them have actually worked on a personal injury case, they would not even know what to do.  When you sign up with this kind of firm don’t be surprised when the lawyer that acts as the spokesperson never works on your file.

Read next chapter: How to pick a Florida Personal Injury Attorney